The innovation and solutions are meant to cover an area under five tehsils and 8.56 lakh population. Out of this population the listenership of KVK Pravara Community Radio is estimated at 16 per cent of this population. The expansion took place in phase with initial phase encompassing establishment, statutory requirements, testing and commissioning of the KVK Pravara Community which began with transmission of four hours of programmes dedicated to agriculture, rural development, health and education in the year 2009 and subsequently expanding to six hours daily till date. The targeted community included farmers, landless, socially disadvantaged sections. For expanding the coverage or listenership of this radio, the duration of transmission has been increased. Similarly programme format has been altered with more duration, interaction and live programme rather than keeping interview based programmes. Similarly collection of old songs also has helped to attract the listeners.
It was an ongoing effort of the KVK through its regular extension activities to make impact on farming community and after the start of KVK Pravara Community Radio, the radio correspondents of the KVK Pravara Community Radio who were spirited and volunteered further to facilitate the involvement of the marginalized and disadvantaged sections of society and the focus on participatory and interactive programme content of KVK Pravara Community Radio that led to significant impact on target community. Similarly the KVK has given major emphasis on group dynamics where Farmer Clubs and SHGs have been established that includes rural youths and farm women. This already existing network of beneficiaries has been available for the radio.